I Love Popular Culture, and Lucy!

Popular culture can be a very challengable term to define. It is truly everything we are and what we are surrounded by. Because it is everything we are surrounded by, it can be said that the definition will change constantly. The way we act, the thoughts we have, the perceptions, the values all are a part of what make up popular culture. When we think of popular culture we can be sure to separate it between individuals and groups of people. It can be passed from generation to generation and can be drastically different from country to country.

In the business world Popular culture becomes extremely important. Sellers have to understand the people they are selling to. When they are looking for a target market they have to be relevant to the consumers so that there is a fine connection between the product and buyer. For example, In a small town filled with low income families it would be irrelevant to put in expensive shops that these families may not be able to afford. The business will not be able to prosper if their prices are too high for anyone in that area. I personally would like to advertise for companies in the future. If I decide to advertise for a sports then I may look for a target audience in an area where their popular culture includes increased interest sports.

The above video is an artifact of popular culture. It is from a popular television show filmed in black and white called, I Love Lucy. I Love Lucy is a piece of popular culture because it aired in the 1950's and still continues to capture the attention of people who enjoy watching comedy television. The show is very entertaining and humorous to certain viewers. To some people they have a taste for this type of television show and Lucy has become an icon. Currently, in Jamestown, NY where the show was filmed, there are murals and museums all glorifying the show. It is easy to say that watching I Love Lucy is or was a part of peoples daily routine.
I Love Lucy was an interesting artifact for me to share because I live very close to where the show was filmed.